Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

The Floyd Mayweather Guide to Becoming Unstoppable

May 4, 2015

You don’t have to like it, but Floyd Mayweather Jr. is the undisputed welterweight champion of the world. Dubbed by many as the most important fight in boxing history, Mayweather went head to head against underdog Manny Pacquiao on Saturday night. Everyone but Mayweather himself hoped that Pacquiao’s power and aggressive style would finally put […]

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Why Email Beats Social Media Everytime

April 27, 2015

When most professional services firms wake up to the potential of online marketing — what’s the first thing they do? After throwing up a simple website — they quickly move to ‘getting the word out’ by creating a LinkedIn page, Facebook page, or a Twitter account. They unknowingly assume social media will generate, nurture, and […]

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Seth Godin on the Difference Between a Freelancer and an Entrepreneur

April 20, 2015

Seth Godin says that making the distinction between freelancer and entrepreneur is critical to the success of your business. Freelance professionals get paid when they work. Clients hire them and expect to work directly with them. They have a hard time scaling because they’re the ones doing the work (sound familiar?). Entrepreneurs build businesses bigger […]

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How to Be Your Most Fascinating Self

April 13, 2015

I remember listening to Sally Hogshead talk about the 7 triggers of fascination at The Art of Marketing in Toronto way back in 2010. 5 years later, she’s still talking about fascination, but now with a new book and a whole set of fancy tools to go with it. Sally’s research over the last two […]

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How Word of Mouth Marketing Works

April 6, 2015

In an interview on the Duct Tape Marketing podcast, Ted Wright — CEO of word of mouth marketing firm Fizz — discusses the 3 elements of a talkable brand story.

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How to Get More Done in Less Time

March 30, 2015

Haven’t set your goals yet for 2015? Good, you don’t have to. Brian Moran, author of The 12 Week Year, argues that “annual planning” is a great way to waste a lot of time. Twelve months is too long of a time horizon to produce a meaningful plan. Not only is there far too much […]

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