You know what really gets me?
And not in a good way?
When I can tell people are looking for the “one thing.”
The #1 trick.
The “best” tactic.
In other words…
If you’re always looking for the shortcut…
What value are you actually providing?
It’s hard to provide real value when you’re focused on spending LESS time and LESS energy and LESS focus.
That’s why I say:
Hacks are for hacks.
I didn’t coin that expression but I wish I had.
Because it’s true.
You know what’s not for hacks?
You know what’s for entrepreneurs who are in it for the long game?
#marketing #consulting #business #success