Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Why Challengers Win More Deals than Relationship Builders

June 15, 2015

feature What separates high performing sales people from the rest? The single biggest incremental opportunity to drive growth isn’t in the products and services you sell, but in the quality of the insight you deliver as part of the sale itself. One of the largest sales studies ever conducted — as presented in The Challenger […]

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How to Build an Email Newsletter that Wins Business

June 8, 2015

feature How to Build an Email Newsletter that Wins Business When most businesses get started with online marketing, they assume their first step should be to build a following on LinkedIn, Facebook, or Twitter. You can’t really blame them for thinking that. Social media is easily the most visible piece of your online presence. If […]

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Why You Should Think Twice Before Redesigning Your Website

June 1, 2015

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” — Nielsen Norman Group Websites are a real pain. You spend all this time and money putting together what you think is a great website. And by the time it goes […]

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How to Succeed by Helping Others

May 25, 2015

There are three types of people: givers, takers, and matchers. Givers are the people you look forward to connecting with. They always seem to have your best interests in mind and never fail to go beyond what’s expected of them. They don’t keep score, they just give. Takers are leeches. It’s obvious that they’re only […]

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How to Embrace Discomfort and Grow Your Business

May 18, 2015

Call it whatever you want — fear, self-doubt, resistance, or the lizard brain — human beings are hardwired to avoid discomfort at all costs. That’s a good feature to have when you’re in real danger. If you’re walking through the forest and you spot a bear — by all means, run for your life (or […]

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How to Build Trust Before the Sale

May 11, 2015

Dr. Glenn Gorab — an oral surgeon in New Jersey — does something that no doctor ever does. He personally calls his patients before they come in for surgery to see if they have any questions. Every Friday his office gives him a call sheet of all the patients who are coming in the following […]

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