When you don’t have a strategy, everything sounds like a good idea. There was a time when I’d jump on every shiny object I could find. “Oh, that sounds interesting.” “Well I really should try this.” “If so and so is doing it, shouldn’t I?” Pretty soon I was doing 10 different things to market […]
Some clients show up just at the right time and buy immediately. Some clients are nowhere near the point of decision. You can’t control that. But here’s what you can do.
I had a call with a prospect who said that she’s already working with another coach. A lesser version of me would not have liked hearing that. But I actually saw it was a good thing.