A big misconception in B2B sales…
(that I’m about to break for you)
…is = that the buyer is interested in what’s best for the organization.
They’re humans driven by self-interest just like you and me.
Now, this doesn’t mean they’re going to do what’s bad for the organization.
It means, what’s in their self-interest isn’t enough for you to close the deal.
So what should you do? Well… watch the rest of the video to find out 😉
#90daypipeline #boutiquegrowth #marketing #consulting