Here’s why I’m so interested in experts hiring other experts.
Let me hit you with an example:
I just recently hired a podcasting agency.
And you might think, Ahmad, why do you need a podcasting agency? Haven’t you already launched multiple podcasts, published 400+ episodes, etc etc?
My podcast was one of the first marketing channels I launched.
A lot of those episodes were…
Not so good.
They got better, though.
And I have learned a lot since then.
So I still consider myself a “pretty good” podcaster.
The fact is that this agency I hired has certain traits that I don’t have.
I ended up hiring them for two reasons: