Forecast · The Marketing Podcast for Consultants and Professional Service Firms

Michael Zipursky is the CEO of Consulting Success and a coach to thousands of elite consultants. In this interview, Michael shares the story of how he got into the consulting business, why he started Consulting Success, and a sneak peek at his new book, The Elite Consulting Mind. Show Notes Michael shares how he got […]

Contrary to popular belief, webinars are NOT just for people selling information products or online courses. You can sell consulting or professional services on a webinar, you just need to do it a little bit differently. John Nemo, Founder of LinkedIn Riches, built his entire business using webinars as his primary sales tool. In this […]

Naeem Ali is a CBTC (“Communication Based Train Control”) consultant. With over 15 years of experience deploying CBTC train solutions, Naeem is one of the leading CBTC experts in the world. In this interview, Naeem and I discuss the launch of his new consulting business. After releasing a white paper a few months ago, Naeem […]

What does your sales process look like? Whenever I ask this question, I get a lot of blank stares, followed by an awkward moment of silence until they realize it’s not a rhetorical question. Sales, like any other function in your business, should have a process — a series of steps designed to achieve a […]

Hitting capacity in a service business is an inevitable and uncomfortable position to be in. It’s nice to be busy, but it’s unsettling to know that you’ve maxed out on your growth potential. Fortunately, there are several ways that service businesses can grow beyond their current capacity. And they don’t all involve hiring staff. In […]

Your website can either bring someone into your pipeline or it can turn them away. — Tsavo Neal Is your website generating leads? If it’s not, you’re leaving money on the table. For a consulting practice, the sole purpose of a website is to generate leads. Without leads, your website is NOT doing its job. […]

Jake Jorgovan started his entrepreneurial journey as part owner of a video production agency. A few years into that experience, despite the fact that business was booming, Jake decided to sell his stake in the agency because he was looking for something else. After a few more experiments and some international travel, Jake realized that business […]

Mary Ann Samedi, Managing Director of Amazing Appeal, is a learning and development professional with over 15 years of experience facilitating workplace learning programs in corporate and non-profit communities. In this hot seat interview, Mary Ann and I discuss how to grow her signature coaching program, Set to Lead, which helps professionals prepare themselves for […]

To truly achieve mastery, you have to focus on just one thing. — Philip Morgan Specialization is HARD. Even if you’re convinced of the benefits of specialization, taking the steps to claim a specialist position is another thing altogether. Like most things in life, it comes down to fear. There’s this irrational voice inside your […]

I still remember the day I first discovered Rochelle Moulton. It started with a tweet from Jonathan Stark. From there I clicked through to Rochelle’s website. And within seconds, I was hooked. Rochelle is one of the few personal branding experts who walks the walk. The moment you land on her homepage, it feels like […]