To truly achieve mastery, you have to focus on just one thing. — Philip Morgan
Specialization is HARD. Even if you’re convinced of the benefits of specialization, taking the steps to claim a specialist position is another thing altogether.
Like most things in life, it comes down to fear. There’s this irrational voice inside your head telling you that if you specialize, you’re going to miss out on opportunities. Or you’re going to limit yourself. Or you’ll specialize your way into bankruptcy.
But for every irrational voice inside your head, there’s usually a rational voice somewhere out there who can talk some sense into you. When it comes to positioning and specialization, that voice is Philip Morgan’s.
In this episode, Philip shares the story of his own specialization journey, along with some practical advice on how you can make the move from generalist to specialist.
- Philip shares his story and background (01:57)
- Philip describes his specialization journey (03:54)
- When Philip realized that the generalist approach wasn’t going to work anymore (06:07)
- How to get clear on the audience you need to focus on (11:00)
- Why specializing is better than being a “jack of all trades” (13:06)
- Philip shares a powerful example of specialization in action (14:44)
- How to find your specialization sweet spot (17:00)
- Is there such thing as too much specialization? (18:33)
- The common mistakes people make when trying to specialize (23:33)