Contrary to popular belief, webinars are NOT just for people selling information products or online courses. You can sell consulting or professional services on a webinar, you just need to do it a little bit differently.
John Nemo, Founder of LinkedIn Riches, built his entire business using webinars as his primary sales tool. In this interview, John and I talk about how you can use webinars to sell a high-touch, high-value service.
- John shares his background [01:53]
- How webinars can sell high-touch, high-value services [05:15]
- The reason why webinars are so powerful as a sales tool [09:27]
- 10 irrefutable laws of a successful webinar [16:05]
- How to choose what topic to teach in a webinar [24:31]
- Why having a sales process is so important [11:50]
- John’s LinkedIn lead generation model [28:50]
- Why you should start with a “hybrid” webinar [33:08]