Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

The Wrong Way to Position Your Firm

April 25, 2016

Chances are you’re not the only player in your industry. There are probably dozens of other firms who compete for the same clients and claim to provide the same services you do. You may think you’re unique. You may think your firm is clearly differentiated from those other firms. You may think there’s no way […]

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How IBM Survived The Great Depression

April 18, 2016

IBM wasn’t always the technology giant it is today. Founded by Thomas J. Watson in 1917, IBM got its start making simple business machinery such as scales, time clocks, punch cards and tabulating machines. In the years that followed, the company flourished as Watson accurately predicted a rise in the demand for data processing solutions […]

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How to Grow Faster by Spending Less on Marketing

March 28, 2016

No one likes spending precious resources on marketing. In a perfect world, clients would be lining up at your door to do business with you. They’d also pay whatever you feel like charging and settle your invoices a few days early. But in the real world, growth doesn’t simply land on your lap… you have […]

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The Business Case for Thought Leadership

March 21, 2016

Neat and tidy listicles on how to become a thought leader are easy to come by. Follow these 10 steps, use these 5 platforms, or say these 7 things… and you’ll become the sought after expert everyone wants to do business with. It sounds so easy. And yet, most people who attempt thought leadership either […]

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3 Ways to Unlock the Power of Referrals

September 9, 2015

Most referral advice boils down to two simple (and simplistic) ideas: Be really good at what you do, because clients don’t send referrals to average professionals. Ask for the referral, because clients need to be reminded that you want one. But beyond the obvious, what else can you do to get more referrals? Marketers often […]

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5 Questions Clients Secretly Ask Before Making Referrals

September 2, 2015

As long as you do great work and deliver outstanding value to your clients, they’ll tell everyone they know, right? This is the kind of naive thinking that leaves countless professionals spinning their wheels wondering why they can’t get any traction. Clients don’t make referrals just because you’re good at what you do. Being good […]

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