Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Are you attracting the wrong prospects?

October 24, 2019

Are you attracting the wrong prospects?  Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying decisions on the offer alone. A lot of people are surprised to hear this. For example, have you ever heard someone say “People buy because […]

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Humans will Be Humans

October 21, 2019

*NEWSFLASH* Humans are weird. There’s an old saying that’s a little trite, but very true. And once I really “got” it, it made a lot of things much clearer.  “You aren’t in the b2b business or the b2c business… you’re in the h2h business.” Human to human. And the funny thing about that is how […]

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Here’s a simple question that makes you lots of money and helps you do the work of your life…

October 16, 2019

Here’s a simple question that makes you lots of money and helps you do the work of your life… “Am I excited about this?” NOT… “How do I make more money?” “Where’s the market opportunity?” “Will people pay for this?” ^ Granted, those are important questions… But when you need to choose a direction for […]

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Beating yourself up over that deal you lost?

October 10, 2019

Beating yourself up over that deal you lost? Wondering why the prospect chose to go a different way? Waking up in cold sweats because you had that deal “in the bag”? ^ Okay that last one’s a bit extreme, but I’m sure it happens.  FACTS: There are lots of reasons why a prospect might not […]

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The Sunk Cost Fallacy is a Real Thing, People

October 7, 2019

“I’ve been nurturing this deal for months but it doesn’t seem to be going anywhere. What should I do?” The sunk cost fallacy is a real thing, people. You pour your energy into a deal that seems promising at the outset… But as time goes on, the probability that it’ll close gradually declines. The client […]

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Harsh Truth for Those Who Think They Can Build an Empire on Their Own

October 2, 2019

Harsh truth for those who think they can build an empire on their own.  No business of substance was ever built by one person.  Correction, nothing of substance (business or otherwise) was ever built by one person.  I get it. The “solo enterprise” dream is really appealing.  And yes, you can build a respectable business […]

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