Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

Watch Now

The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

Watch Now

The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

Watch Now

Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

Watch Now

If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

Watch Now

Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

Watch Now

Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

Watch Now

Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

Watch Now

Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

Watch Now

Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

Watch Now

Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

Watch Now

Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

Watch Now

All Videos

Wanna know a secret?

November 8, 2019

Fun fact about yours truly: I’m a buyer. I love buying stuff. Not in a materialistic way (I hope). But as a means to improve myself… and my firm… and my level of service to my clients. So, for example, I buy coaching and consulting. And I love the process. Does that make me a […]

Watch Now

Are you a freelancer or an entrepreneur?

November 7, 2019

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants are familiar with this phenomenon: We’ll start helping clients, and they start to get a little bit of money. Which is great. That’s the point. […]

Watch Now

Leader vs. Cheerleader

November 6, 2019

A while back I read a book on leadership called Relentless. It’s by a man named Tim Grover. Grover was Michael Jordan’s personal trainer. He was also Kobe’s personal trainer, Dwayne Wade’s personal trainer… Etc. He worked with not just good athletes, but elite-level athletes. And as you might guess… He wasn’t really there to […]

Watch Now

Hiring Experts

November 4, 2019

Gurgle. Gurgle. That’s the sound of some poor soul undergoing the first stages of food poisoning. (Yes, this is about consulting… bear with me). Anyway, food poisoning isn’t pleasant. It’s… violent. But, when you get food poisoning from salmon or something, you don’t swear off salmon. That wouldn’t make any sense. Sure, you might not […]

Watch Now

Sales vs. Delivery

November 1, 2019

The prospect doesn’t WANT you to solve problems on the sales call. Did you know that? It’s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple reasons: First, how much problem solving can you really do on an hour long call? A […]

Watch Now

The Case for Emotion

October 30, 2019

When’s the last time you woke up and said, “Man, today I just can’t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal?” Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don’t want to seem manipulative. Especially when it comes […]

Watch Now