Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Pricing Mistakes

September 25, 2019

Harsh truth: No one cares how long it takes you to do the work.  I recently hired my 16-year-old nephew to do some landscaping.  We were negotiating the price and he started asking questions like: “How much will you pay me per hour?” “How long do you think it will take?” My response… “I don’t […]

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We’ve discovered a cure for cancer!

September 25, 2019

“We’ve discovered a cure for cancer!” Imagine this: You’re a high flying marketing consultant and a pharmaceutical company calls you in for a consultation. The CEO sits you down in the board room and says: “You’re not going to believe this, but we’ve discovered a cure for cancer. We need your advice on how to […]

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Indiscriminate Selling

September 25, 2019

“Duct cleaning services? What makes you think I need my ducts cleaned?!” I get a call every other week asking if I need duct cleaning services.  Every time, I say no.  And without fail, two weeks later I get another call with the same question.  I don’t know what made these people think I need […]

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Powerful Lesson on Persuasion from the Owner of My Local Bike Shop

September 25, 2019

I recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers).  When I was first shopping around, I went into my local bike shop to get some advice from the owner.  He told me what to look for, what to research and narrowed the scope of the bikes I should be […]

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How Warren Buffett’s Deceptively Simple Investment Philosophy Can Help You Drive More Sales

September 25, 2019

The $80 billion man’s investment philosophy can be summed up in one sentence… He only invests in businesses he understands. He needs to understand the market, the business model, the macro / micro economics forces at play… And if he doesn’t get it — he’s not going to invest. Legend has it he read over […]

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Ever Worked With A Client Like This?

September 25, 2019

? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with.  They don’t respect your expertise.  They have an opinion about everything.  Yeah, that one.  Ever stop to think about how much that client is costing you? That’s right, COSTING you.  Sure, you’re earning a […]

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