Marketing for B2B Professional Services & Consulting Firms
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Insights
Overcoming Self-Sabotage
Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]
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The Secret To Building A Business That Lasts
Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]
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The Buyer Cares About One Thing…
A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]
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Solo Consultant Out-Pitches Deloitte
Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]
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If Your Business Is Draining You, Align These Two Things.
One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]
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Don’t Run ADs Until…
“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]
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Growth For No Reason
Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]
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Is Your Ego Killing Your Results?
A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]
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Hacks Are For Hacks
You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]
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Experts For Experts
Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]
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Don’t Hustle
Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]
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Are you a freelancer or an entrepreneur?
Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]
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I think all of us, at some point, have our “Doctor Strange” moment. If you’ll forgive the dip into pop culture… In the Marvel movie Dr. Strange, there’s a turning point where the Sorcerer Supreme tells the arrogant, self-centered Doctor Steven Strange: “It’s not about YOU.” And if we go past the surface level, I […]
Watch NowImagine you’re arguing with Martin Luther King Jr… Against civil rights. Spoiler: You’re going to lose. Not necessarily because MLK is eloquent, or because he’s right. He’s clearly both of those things. But that’s not the reason why he’s going to mop the floor with anyone who argues against him. He’s going to win because […]
Watch NowNobody buys a nail. That’s part of an old copywriting saying. “Nobody buys a nail… they buy a hole in the wall.” We aren’t selling leather, metal, glass, all these materials that make up a car. We’re selling the performance, the identity, the status that comes from owning a Rolls-Royce. With me so far? It […]
Watch NowYou’ve probably seen my YouTube ad about the hustling consultant. He’s on the streets begging for consulting work. And when he calls me (for help growing his business) I ask him about his targeting. And he says, “Well, I’m targeting CEOs…” And I’m like “Well, they aren’t on the street.” And that is exactly what […]
Watch NowI’m working with probably a dozen consultants right now who have so much to offer… but there’s a problem. They’re a little afraid of putting it to the market because they don’t know how the social media masses are going to respond. And I get that. I have that kind of fear a lot, actually. […]
Watch Now“You put out SO MUCH content… do you have a team of copywriters and videographers locked up somewhere? What’s going on?” Unfortunately, I’m not allowed to keep a content team locked away in the basement… Yet, we do manage to churn out content day in, day out, 25/8. Here’s the key I found to create […]
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