Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

How To Fail

April 2, 2020

I hate to be the bearer of bad news, but there’s a “growth myth” out there that needs to be popped.  I’m talking about the myth of “hockey stick” growth. Real growth is a LOT messier than that. Example: November and December were great months for us.  January though?  Not so good.  We cratered pretty […]

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The Worst Question

April 1, 2020

Want to know what REALLY gets under my skin? Makes my blood boil and my eyeballs itch? The worst question in the world. It’s this: “How do I know it’s going to work?” A lot of times when I get on a call with someone and they don’t really believe in themselves or their own […]

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Personality Over Results?

March 26, 2020

Somebody said to me recently, they said the things that you were telling me to do, they’re not really aligned with my personality… I don’t feel comfortable doing this kind of marketing volume… I’m out of my comfort zone when it comes to sales… Stuff like that. And I get it. Because a lot of […]

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Experts For Experts

March 25, 2020

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why do you need a podcasting agency? Haven’t you already launched multiple podcasts, published 400+ episodes, etc etc?  Well, yes. My podcast was one of the […]

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Be The Promoter

March 24, 2020

There are only two things that need to happen for a client to hire you. A lot of people don’t get this. Because they don’t know how to make either one of these things happen. And it doesn’t matter how GOOD you are… It doesn’t matter how much expertise you have, or what you can […]

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Don’t Ask For Opinion

March 19, 2020

Here’s why I NEVER ask for opinions. (Yes, really). Because when you, as a business owner, are facing challenging decisions… Decisions that could have a HUGE impact on you & the future of your firm… The temptation is to kind of “offload” it. You talk to your friends and family. You talk to your accountant. […]

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