Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

You can’t remake decisions

December 23, 2019

So there I was, down South in the U.S. for an event, when suddenly my Uber Driver tells me he used to be one of a VP of one of the largest investment banks in the US. Turns out this guy was an investment banker with one of the big banks for 15-20 years. Until […]

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What does the market owe you?

December 20, 2019

What does the market owe you? People like to treat entrepreneurship as a game of “pretend.” The same way people sit on their sagging couch with a can of Busch Lite and “pretend” to know what their favorite quarterback should do in a given situation. It’s not a game. It’s not a matter of “Press […]

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Stay in your market

December 19, 2019

“There is more gold beneath you than around you.” That’s something one of my coaches hammered home one time. And it’s stuck with me ever since. So, if you’re thinking of diversifying markets… Reaching out to different people… Basically starting over from scratch with a new crowd… I would suggest this: Don’t. I know it’s […]

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Do it in 3 Months

December 18, 2019

Ever wondered what happens when you get in a really high end car, turn it on, and apply both gas and brake at the same time? The brakes generate heat. A lot of heat. Enough heat to cause the rotors to glow red hot, destroy the seals in the caliper, and warp the slider pins […]

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Are you compelling?

December 17, 2019

Sellers & marketers often try to “convince” people that theirs is the best product or service. When in fact, that’s the wrong way to go about it… Because all of a sudden you end up being blocked by objection after objection. People’s defences go up. They “dig in” and tend to argue.  No one wants […]

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Hey. Stop scrolling for a sec…

December 16, 2019

You’re probably doing everything right. I know a lot of entrepreneurs struggle with not really knowing if they’re doing THIS thing right, or if they could be doing THAT thing better, etc etc. And…maybe? But that’s not the point. The important thing is to just not quit.  Because real failure is what happens when you […]

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