Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

Watch Now

The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

Watch Now

The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

Watch Now

Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

Watch Now

If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

Watch Now

Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

Watch Now

Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

Watch Now

Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

Watch Now

Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

Watch Now

Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

Watch Now

Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

Watch Now

Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

Watch Now

All Videos

Don’t Hustle

January 10, 2020

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. I think the “hustle” is dangerous. Not only because of the low energy, the lack of sleep, the mistakes, the mental weight… But also because […]

Watch Now

The Decision has Been Made

January 9, 2020

When do prospects make a buying decision? Usually, when someone has decided to buy, that decisions is made BEFORE the sales call.  The decision can be made MONTHS in advance. That’s true for most purchases, regardless of the price tag. Services, appliances, houses, cars, etc etc. We’ve all pretty much made up our minds to […]

Watch Now

It’s not you, it’s them

January 8, 2020

One of the things we hit on heavily in the 90 Day Pipeline is market leadership. As a market leader, you will be creating and distributing a ton of content. (I always wonder at the firms who claim to be market leaders but produce practically zero content. Or they put out like 1 piece per […]

Watch Now

Don’t create a Frankenstein

January 7, 2020

It’s time to grab the pitchforks… Light the torches… Bar your doors… Frankenstein’s monster is coming to town. It’s a metaphor, but it’s true. I see a lot of businesses draw from many different resources to cobble together a business and marketing model… they take from THIS training, and THAT course, THIS expert and THAT […]

Watch Now

Learn from the dead

January 2, 2020

Who are your greatest influences? Somebody asked me that question recently. Had to stop and think about it —  who are MY greatest influences as a business owner? Jim Rohn Zig Ziglar Eugene Schwartz  Claude Hopkins… It’s no secret that I’ve got other coaches and mentors who are my contemporaries. But the overriding, overarching direction […]

Watch Now

Don’t listen to hate

December 24, 2019

“It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood.” Teddy Roosevelt. I talked […]

Watch Now