Welcome! Here you'll find episodes from two shows: Forecast, which features interviews with marketing and professional services leaders; and Marketing Out Loud, a daily podcast where I share marketing advice from the trenches.
What Happens When Modeling And Marketing Collide? What do modelling, branding and marketing have to do with each other? A lot, apparently! During her modelling career Kait LeDonne discovered if she wanted to land gigs, she needed to brand herself. She learned it was less about landing every job and more about landing the right […]
If you’re at the point in your business where you’re ready to shift your role or ignite some serious growth, it might be time to write a book. My guest on this episode admits she struggled to get media attention and paid speaking gigs prior to self-publishing her best selling book. But, she […]
There are many pros and cons of working as a freelance consultant. It’s why Jacq recommends doing a self-audit to make an informed decision before leaving a stable job. But if you thrive on uncertainty, working outside your comfort zone, hitting deadlines and targets, and managing expectations… life as a consultant might be the one […]
A weak marketing message, no matter how much exposure it gets, will get you nowhere. But a marketing message that “grabs people by the throat” will go a long way… even with minimal exposure or traffic. In this episode, Tom Poland of Leadsology where he breaks down his 3-part formula for crafting a compelling marketing […]