“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” “There are literally people waiting to throw money at you on LinkedIn.” ^^^ These are actual statements I’ve heard from self proclaimed “LinkedIn gurus” They […]
Welcome! Here you'll find episodes from two shows: Forecast, which features interviews with marketing and professional services leaders; and Marketing Out Loud, a daily podcast where I share marketing advice from the trenches.
If you consume my content online and then meet me in real life… I guarantee you’ll meet the same guy. Because I’m the same person at work, in the grocery store, on podcasts and at home with my family. (Okay, maybe I’m a bit more relaxed with my family). But, the point I’m making is… […]
It was a revelation for my guest when he discovered he could CHOOSE who he worked with. Landon Porter woke up one day and realized he didn’t relate to his clients and didn’t enjoy working with them… that’s when everything changed. He set out to define his values and principles and only work with clients […]
Justin Blackman says the highest level of engagement comes right after you’ve made someone laugh. But don’t fret — even if you aren’t funny, there are easy ways to connect with your audience that will get them to sit up and pay attention. Justin’s first and biggest piece of advice is to rebel against everything […]
Most people who go into business don’t understand how the money flows. And my guest on this episode says getting to the perfect P&L Statement (profit and loss) is what will drive your decisions to build a profitable business. Understanding how to run an efficient and profitable business is what Adam does. Hint: it’s not […]
Is your messaging clear enough? Does it attract new clients? And better yet… does it attract the RIGHT clients? These are super important questions every entrepreneur needs to ask themselves as it’s where the battle to a successful business can be won or lost. This week’s guest, Zach Messler works with small businesses & B2B’s […]