Welcome! Here you'll find episodes from two shows: Forecast, which features interviews with marketing and professional services leaders; and Marketing Out Loud, a daily podcast where I share marketing advice from the trenches.
“No one is buying my $10,000 assessment offer.” This is what a client said to me on a coaching call a couple weeks ago. “I’ve pitched it to 4-5 prospects but no one seems interested. They just don’t see the value in the assessment.” I thought about that for a few seconds, then asked: “Do […]
What are the fastest growing professional services firms doing… that everyone else isn’t? This is the question that Hinge Marketing seeks to answer in their annual “High Growth Study”. We had John Tyreman and Lee Frederiksen on the show to discuss their 2018 findings last year. Now John is back to share with us the […]
How do you sell without making the client feel like they’re being sold to? This is the question so many experts struggle with. They need to sell. But the last they want is for the client to feel like they’re just out to make a sale. In this interview, Peter Frumenti of Sales Team 6 […]