If you consume my content online and then meet me in real life… I guarantee you’ll meet the same guy.
Because I’m the same person at work, in the grocery store, on podcasts and at home with my family. (Okay, maybe I’m a bit more relaxed with my family).
But, the point I’m making is…
… I don’t have a work and non-work persona. I am me wherever I go.
And my guest on this episode says if you’re a small one-person business (or even with a few outsourced team members), you need to do the same.
It’s tempting to try and make yourself look bigger than you are — as in, a small to medium sized agency versus a one-person show.
But when you do that, you lose your opportunity to compete against larger businesses with your humanity.
Big companies are lost in policies. And most of them lack character.
You get to show off your expertise AND be a human with personality. It’s all about relationship marketing, says Michael.
And if you’re authentic you’ll naturally attract the right people to you. If you’re not funny, don’t use humor in your content or you’ll lose people when they learn you’re serious and uptight.
Listen in as Michael and I talk about how you can use your personality to be a likable expert — and keep the phone ringing.
- Learn about Michael’s early adoption to the internet and email marketing
- Why newsletters need personality and how they work
- Hear why you shouldn’t try and compete on expertise alone
- Michael says if you own a business you should never run out of things to say
- Discover your main advantage over larger businesses
- Find out your best strategy to being likable
Connect with Landon
- The Likeable Expert, 121 Insights to Start Your Day and Grow Your Business.
- 11 Business books that Michael recommends to all professional service providers
- His twice-monthly newsletter, The Likeable Expert Gazette, to help you get more clients more easily and continually improve the way you work.