Marketing for B2B Professional Services & Consulting Firms
Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]Listen Now
I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]Listen Now
“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]Listen Now
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]Listen Now
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]Listen Now
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]Listen Now
In this lesson, we’re going to look at the 5th “P” of lead generation, which is “Push”.
This is an uncomfortable topic for many. In a perfect world, you wouldn’t have to sell. Clients would find you and immediately see that they need to hire you now.Listen
In this lesson, we’re going to look at the 4th “P” of lead generation, which is “Proof”.
Now that you’ve got the buyer an irresistible promise, the onus is on you to follow through on that promise with proof.Listen
In this lesson, we’re going to tackle the 3rd “P” of lead generation, which is “Promise”.
The promise is a natural extension of the problem. If you’ve picked the right problem, you’ll have the buyer’s attention for a moment… but you need to follow up with an irresistible promise.Listen
In this lesson, we’re going to look at the 2nd “P” of lead generation, which is “Problem”.
If you choose the right problem to solve, you’ll immediately cut through the clutter and get your buyer to sit up and pay attention. But if you choose the wrong problem, you’ll never get attention… no matter how much money or effort you expend.Listen
In this lesson, we’re going to look at the first “P” of lead generation — which is “Profile”.
Choosing a target profile is the very first step in building a winning lead generation campaign. Not only will a clear and specific profile make it easier to find buyers, but it’ll also help you craft messages that get their attention.Listen
This episode serves as both an introduction to the podcast and the free audio course we’re launching the show with — The 5 P’s of Lead Generation for Professional Services Firms.
The first part of this episode covers the story behind the podcast. If you want to skip ahead to learn about the course, fast forward to the 4:25 mark.Listen