The Marketing
Outloud Podcast

The Marketing Outloud Podcast

Are you attracting the wrong prospects? 

Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]

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Need Kills Sales

I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]

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LinkedIn won’t save your business

“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]

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Pricing Mistake

Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]

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Bored of Your Work?

There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]

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Toxic Clients

? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]

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Guest Appearances

All Episodes

Sales vs. Delivery

November 1, 2019

The prospect doesn’t WANT you to solve problems on the sales call.  Did you know that? It’s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, how much problem solving can you really do on an hour-long call? A […]

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Need Kills Sales

October 31, 2019

I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that’s not why I want you to be like them. I want you to have what they have: Absolute Non-Neediness. They […]

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The Case for Emotion

October 30, 2019

When’s the last time you woke up and said, “Man, today I just can’t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal?” Probably never. In fact, a lot of great consultants start out with a hard aversion to sales. They don’t want to seem manipulative. Especially when it comes […]

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Own Your Journey

October 26, 2019

Ever tell yourself scary stories? A ton of consultants trap themselves in a terrifying loop of self-inflicted horror stories. I’ve talked to dozens, if not hundreds, of them… Way too many are telling themselves things like: – “I’m too young or too old to really succeed as a consultant.” – “It’s not the right time […]

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Bored of Your Work?

October 25, 2019

There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap with money. You can’t escape it with great clients. You can’t even escape it by doing better & better work. Because the more you do, […]

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Are you attracting the wrong prospects? 

October 24, 2019

Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying decisions on the offer alone. A lot of people are surprised to hear this. For example, have you ever heard someone say “People buy because […]

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