In Lesson 1, we talked about how the human brain filters out messages on our behalf. And we looked at how to get passed the brain’s first line of defence by answering the question: ”Is this for me?”
In this lesson, we’re going to look at the 2nd “P” of lead generation, which is “Problem”.
If you choose the right problem to solve, you’ll immediately cut through the clutter and get your buyer’s attention.
But if you choose the wrong problem, you’ll never get attention… no matter how much money you spend or how hard you try.