“No one likes being sold to… but everyone likes to buy.”
That’s a mantra that successful sales people live by. Instead of trying to make buyers to buy something they don’t want… they make buyers want what they’re selling.
In this lesson, we’re going to look at the 5th “P” of lead generation, which is “Push”.
This is an uncomfortable topic for many. In a perfect world, you wouldn’t have to sell. Clients would find you and immediately see that they need to hire you now.
But that’s not a world we live in. If you want to close more deals, you’re going to have to learn how to sell.
The good news is selling professional services is nothing like selling other products.