In Lesson 2, we covered how to choose the right problem to solve.
That’s a critical step. Because if you’re not solving the right problem, it doesn’t really matter what you do next… it’s not going to work.
In this lesson, we’re going to tackle the 3rd “P” of lead generation, which is “Promise”.
The promise is a natural extension of the problem. If you’ve picked the right problem, you’ll have the buyer’s attention for a moment… but you need to follow up with an irresistible promise.