Now we’re getting into the fun stuff.
By now, you should have a clear profile of the clients you’re targeting. You’ve identified the one problem that’s weighing on their minds. And you’ve crafted a compelling promise that’s guaranteed to get their attention.
In this lesson, we’re going to look at the 4th “P” of lead generation, which is “Proof”.
Now that you’ve got the buyer an irresistible promise, the onus is on you to follow through on that promise with proof.
Without proof, how would buyers know that you’re the real deal? You need to demonstrate your authority and expertise to prove to buyers that you’re the one they need to hire.