The Marketing
Outloud Podcast

The Marketing Outloud Podcast

Are you attracting the wrong prospects? 

Are you attracting the wrong prospects? Or is it just the wrong time? Here’s a secret probably 90% of people don’t know: Most of the time, prospects don’t make buying […]

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Need Kills Sales

I want you to be like Sir Richard Branson… Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous […]

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LinkedIn won’t save your business

“You just need to figure out LinkedIn and your business will go through the roof.” “Oh you couldn’t make it work on Facebook? Don’t worry LinkedIn is a blue ocean!” […]

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Pricing Mistake

Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and […]

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Bored of Your Work?

There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap […]

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Toxic Clients

? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion […]

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Guest Appearances

All Episodes

Three Proven Ways to Convert Warm Leads into Paying Clients

November 11, 2016

This is the third and final instalment in our series on marketing funnels. In the first two lessons, we talked about how to get attention at the top of the funnel and how to turn that attention into authority in the middle of the funnel. In this lesson, you’ll discover three strategies that you can […]


How to Build Authority and Position Yourself for the Sale

November 9, 2016

In the Part 1 of this series, we introduced you to a 3-part marketing funnel you can use to turn strangers into clients. We also looked at what you should be doing at the top of the funnel, in the attraction stage, to get your buyer’s attention. Now that you have their attention, what’s next? In this lesson, […]


Three Questions Buyers Ask Themselves When They First Discover You

November 7, 2016

Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” — Peter Drucker In just two and half words, Peter Drucker captures the purpose of […]


How to Build an Actionable Marketing Playbook You Can Execute

November 6, 2016

Not getting the results you want out of your marketing? If you’re doing lots of “stuff” but none of it is really working… or you have lots of ideas but you’re not sure which ones to focus on… then you need a marketing playbook. A marketing playbook is an “action plan” that tells you what […]


How to Craft a Marketing Strategy that Propels Your Firm Forward

November 2, 2016

So you’ve done a marketing audit. You’ve identified the opportunities that lie ahead for your firm. And you’re ready to take things to the next level. But before you jump into specific marketing tactics, you need a strategy. Done right, a marketing strategy lays out a roadmap to take your firm from where you are […]


Ask These Five Questions to Audit Your Marketing

October 31, 2016

Is it time to take your marketing plan (or lack thereof) seriously? If you don’t have a written plan that guides your marketing activities, you’re either not doing any marketing or you’re wasting a ton of time, money and opportunities. To build a marketing plan, the first step is to evaluate your current marketing activities to determine what’s […]