Marketing

As long as you do great work and deliver outstanding value to your clients, they’ll tell everyone they know, right? This is the kind of naive thinking that leaves countless professionals spinning their wheels wondering why they can’t get any traction. Clients don’t make referrals just because you’re good at what you do. Being good […]

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” — Nielsen Norman Group Websites are a real pain. You spend all this time and money putting together what you think is a great website. And by the time it goes […]

You don’t have to like it, but Floyd Mayweather Jr. is the undisputed welterweight champion of the world. Dubbed by many as the most important fight in boxing history, Mayweather went head to head against underdog Manny Pacquiao on Saturday night. Everyone but Mayweather himself hoped that Pacquiao’s power and aggressive style would finally put […]

When most professional services firms wake up to the potential of online marketing — what’s the first thing they do? After throwing up a simple website — they quickly move to ‘getting the word out’ by creating a LinkedIn page, Facebook page, or a Twitter account. They unknowingly assume social media will generate, nurture, and […]

In an interview on the Duct Tape Marketing podcast, Ted Wright — CEO of word of mouth marketing firm Fizz — discusses the 3 elements of a talkable brand story.

Let’s say you decide to give this blogging thing a try. You’re convinced there’s a strong business case for it and you’re willing to invest the time to make it work. You buckle down, spend some quality time with the keyboard, and publish your best stuff for the world to see. Then you sit back, […]

You’re skeptical, I get it. At first glance, blogging looks like a gigantic waste of time. It requires serious dedication to consistently write useful blog content. And it’s not terribly clear why you should even bother. How can hammering away at the keyboard, in front of a screen, for hours on end somehow generate business […]

What marketing tactics produce the highest return on investment? The biggest road block to effective marketing is knowing where to spend your time. There’s a lot that you could be doing. But what’s going to get you the biggest wins? Where should you spend your limited time and attention? Every year, the Content Marketing Institute […]

Pay-per-click (PPC) advertising is hands down the fastest way to generate new business on demand. A well-executed campaign can deliver a stream of qualified leads to your website within days, if not hours. But it’s also really also difficult to crack. There’s a lot that can go wrong in a PPC campaign… it’s not nearly […]