Want to know what REALLY gets under my skin?
Makes my blood boil and my eyeballs itch?
The worst question in the world.
“How do I know it’s going to work?”
A lot of times when I get on a call with someone and they don’t really believe in themselves or their own work ethic, the end of the conversation sounds like this:
“Yeah… I know you’ve already shown me proof and results… you’ve already told me your mechanism… you’ve already walked me through what it’s going to take to get me from point A to point B… but how do I know it’s going to work for ME?”
If you’re an entrepreneur this question is going to hold you back more than anything else.