Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Credibility vs. Relevance

May 7, 2020

You know what’s better than letters next to your name? Or all the experience & degrees in your LinkedIn bio? Clients who actually want to engage you. And sure, degrees and expertise and credibility are a part of it. But not all of it. Not even MOST of it. The world is full of broke […]

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The New Way To Sell

May 5, 2020

Big shift in the last few years: Consulting, B2B offerings, services, etc etc… These are all BOUGHT. Not sold. And there’s a big difference. This difference is why a lot of entrepreneurs and service providers have trouble raising their prices. It keeps them on the “hamster wheel.” And it prevents them from forging the trust […]

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One Hat At a Time

May 1, 2020

One of the biggest differences between consultants who can really effectively sell their services… And those who CANNOT…  Is that they wear the “consulting hat” all the time. A lot of times they’ll approach the sales call like it’s a consulting call. And that’s one of the greatest ways to instill DOUBT in the mind […]

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The Missing Piece

April 30, 2020

Want to know how to KNOW you’re going to succeed? I was listening to a podcast with a famous copywriter named John Carlton the other day. And he said something that stuck with me. When he got into copywriting, he just kind of dipped a toe in because he wasn’t certain at first. But then […]

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Decisiveness = Contagious

April 15, 2020

Let me tell you about how moving into a bigger office made me 3 new sales I’d been hemming and hawing over whether I should upgrade to a bigger office space. It was partially about capitalizing on an opportunity. An office across the hall opened up from mine, and it’s bigger, and it would enable […]

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When To Say No

April 14, 2020

I said no to a very interesting opportunity the other day. What happened was, a really cool, exciting new healthcare company approached me.  They’re scaling, growing, expanding, and it’s all on the back of a super innovative new product (you might have heard of).  Anyway, they wanted to bring me in…. have me run their […]

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