Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Problems Don’t Disappear

April 13, 2020

A month ago, I had what was probably the worst day of my entrepreneurial life.  Two things happened.  The first was costly in terms of my mental space — emotional regulation, distraction, worry, etc etc. The second was all that… plus an actual USD cost of $20,000 (unexpected). Here’s what they were, and what I […]

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Just Pick One

April 10, 2020

A tale of two consultants: Let’s call one of them Mike. And the other Sarah. Mike grows fast. He’s a risk taker and he goes all in on growth. And what happened is, his growth outpaces his systems, his operations, his capacity. Things start to break. They break over and over again. So in his […]

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Keep It Current

April 9, 2020

Here’s what I DON’T want you to do: I don’t want you to take 1985- era tactics to 2020- era markets. Because they won’t work for you. A lot of people say, “Well, you’re telling me to do this, but so and so guru says the exact opposite. I don’t know how to reconcile them.”  […]

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12 Months Is Better Than 5 Years

April 8, 2020

❌DANGER ❌ If you’re projecting out your goals, your vision, your dreams, your aspirations far out in the future, read this… There’s a real danger in having what I call “long hopes.”   You start to use “one day” language. “One day… we’ll get there.” “One day… we’ll achieve that goal.” “One day… I’ll become that […]

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The Annoying Hockey Dad

April 7, 2020

You know those annoying sports dads who won’t stop coaching their kid, constantly giving advice? That’s me. My daughter plays ice hockey, and I’m that annoying hockey dad that’s constantly telling her what to do.  Never thought I’d be that guy, but it is what it is.  Anyway, sometimes it’s actually helpful.  So the other […]

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Don’t Force It

April 6, 2020

Probably the most common mistake consultants make in sales… Doesn’t have to do with the script or the technique or anything like that. It’s a mindset issue. A lot of consultants, if they haven’t been around sales a lot, think of it as something you DO to a prospect — that if they just say […]

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