Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

How to Get More Done in Less Time

March 30, 2015

Haven’t set your goals yet for 2015? Good, you don’t have to. Brian Moran, author of The 12 Week Year, argues that “annual planning” is a great way to waste a lot of time. Twelve months is too long of a time horizon to produce a meaningful plan. Not only is there far too much […]

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The Only 3 Ways to Grow Your Business

March 23, 2015

Wouldn’t you rather read something along the lines of “101 Ways to Grow Your Business”? I would too. But the truth is, while there are hundreds of tactics and strategies you can try, they’re only going help grow your business if they can successfully do one of three things: Increase the number of customers. Increase […]

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7 Ways to Position Your Professional Services Blog for Success

March 2, 2015

Let’s say you decide to give this blogging thing a try. You’re convinced there’s a strong business case for it and you’re willing to invest the time to make it work. You buckle down, spend some quality time with the keyboard, and publish your best stuff for the world to see. Then you sit back, […]

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3 Surefire Ways Blogging Will Generate New Business for Your Firm

February 23, 2015

You’re skeptical, I get it. At first glance, blogging looks like a gigantic waste of time. It requires serious dedication to consistently write useful blog content. And it’s not terribly clear why you should even bother. How can hammering away at the keyboard, in front of a screen, for hours on end somehow generate business […]

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5 Steps to Winning More Deals By Helping Buyers Overcome Their Fears

February 16, 2015

You know that feeling you get in the pit of your stomach right after you sign a big deal? It’s a bitter-sweet moment. You’ve finally closed the deal — but the thought of having to actually do the work and deliver on your promises is frightening. What if you don’t deliver? What if something goes […]

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Content marketing isn’t for everyone, but it should be for you.

February 9, 2015

I’ll be honest, content marketing is a tough sell. Not only is it a ton of work, but professional services firms generally don’t have the in-house resources to do it right and usually end up failing miserably. It also takes a really long time before you start to see tangible results. Most firms are looking […]

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