You know what’s better than letters next to your name?
Or all the experience & degrees in your LinkedIn bio?
Clients who actually want to engage you.
And sure, degrees and expertise and credibility are a part of it.
But not all of it.
Not even MOST of it.
The world is full of broke Ph.D’s.
Because for the most part, “credibility” doesn’t even come into play until much further along in the sales process.
The key to having clients engage you is not “credibility”… it’s RELEVANCE.
Here’s what I mean.
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