Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Big Promise?

June 26, 2020

A lot of novice marketers struggle with this idea of how big to make their promises.  They think, “Well, if I just make a really, really big promise… everyone’s going to want to work with me!” So the promise becomes so big, and so outlandish, and so grand… That people start lining up to get […]

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Value Persona Matching

June 24, 2020

There’s a way to get very in-demand, very high-powered and time-crunched CEOs to take you seriously. It’s not a silver bullet or anything. But… as with anything I teach… if you put in the time, effort, and focus, it’ll pay back dividends. (Works not only for CEOs, but for other execs, sales VPs, directors, etc). […]

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Instil The Belief

June 22, 2020

Nobody talks to strangers unless there’s a good reason to do so.  No one just wants to get on a call.  Nobody wants to just have a conversation.  Nobody wants to have coffee.  Nobody wants to talk to you. UNLESS…  #marketing #consulting #business #success #90daypipeline   

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Find Your Path

June 17, 2020

Charlie Munger, Warren Buffett’s close associate, is famous for using this idea of inversion thinking.  Inversion thinking essentially states that there’s a path to achieving the goals and the results that you want… But then there’s the path of avoiding disaster.  And going down THAT path is inversion thinking. It’s where you think, “Okay, where […]

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The Blank Canvas

June 15, 2020

A lot of times — probably 50% of the time — when someone comes to us they’re fresh & new. Either they were at some kind of corporate gig and they want to go into consulting… Or they were at a firm and they want to go out on their own… Or they just want […]

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Stop Consuming Junk

June 10, 2020

If you’re the “decision maker,” you’re the most important and valuable person in the company. The implication there is if you’re not a decision maker, you’re not terribly useful… And least useful of all if you make BAD decisions. So — as a business owner, as a CEO, as an entrepreneur, as an independent consultant […]

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