Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Mind Over Message: How to Drastically Improve Your Odds of Winning the Deal

September 9, 2016

Let’s say you’ve got a big meeting coming up with a new client. This client could be a real game changer for your firm. Not only because of the revenue, but also because the client would’ve been out of your league just a short while ago. If they sign, your firm’s reputation will take a […]

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What Buying a Mattress Taught Me About Marketing, Advertising and Customer Experience

July 20, 2016

A few weeks back, while listening to Question of the Day with James Altucher and Stephen Dubner, I heard an advertisement for a mattress company called Casper. As part of the sponsored message, James was going on about why Casper is such an incredible mattress. He talked about the great experience he’s had with it […]

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Four Persuasion Lessons from Brexit

June 28, 2016

In case you’ve been living under a rock for the past week, let me catch you up on some fairly significant world events: On June 23, British voters opted to leave the EU. The British Pound plunged to a 30-year low (and it’s still falling). $4 trillion have been erased from global equity markets. David […]

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SPIN Selling: Ask These Four Types of Questions to Close More Deals, Faster

June 13, 2016

There’s no sugar coating it: business development is a royal pain. It wouldn’t be so bad if more of your conversations actually led to revenue. But the reality is, the vast majority of your prospects will not become buyers. At one level, that’s just the way it has to be. Unless you have some magical […]

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Why Buyers Make Irrational Decisions

May 31, 2016

The presumption underlying much of modern economic theory is that consumers always make rational decisions. Economists define rational behaviour as “a decision-making process that is based on making choices that result in the most optimal level of benefit or utility for the individual.” Of course, anyone who has insight into their own decision making process […]

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Why Buyers and Sellers Can Never Seem to Agree on Price

May 16, 2016

Sometimes it can feel like you and your client are on different planets. You agree there’s a problem, you agree something needs to be done, you even agree on what the solution looks like… But you can’t seem to agree on what it should cost. It turns out there’s a very simple explanation for this. […]

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