Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

The Greatest Hack

June 5, 2020

You know I’m not all about the hacks & tips. I’m all about Doing the Work. Showing up. Being a leader. Developing an expert frame. Making the sale. Turning it to a process. All that being said, there are a few “hacks” that I recommend. Foremost among them obviously is getting a coach — borrowing […]

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Deservedness

June 2, 2020

We leveled out about a year ago. We hit a plateau. Couldn’t break through, no matter what I did. Strategizing, planning, executing. I knew what to do… But no matter what I did… I stayed capped. So I’m like “Alright, what is going on?” And it wasn’t until I was journaling… Laying it all out… […]

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Afraid Of Success?

May 29, 2020

The secret curse of entrepreneurs… Is also one of their greatest strengths. But it drives them to do terrible, self-sabotaging things… ESPECIALLY when it comes to success. I had a conversation with someone earlier who was very successful… But he was about to make all the wrong moves. Here’s what I told him: #marketing #consulting […]

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The Mirroring Effect

May 27, 2020

Every transaction ultimately includes one element. And it’s not money. It’s not services, products, etc. Sure, you need those, but they vary. Ultimately, every transaction includes this: Faith. In every deal, one party assumes the majority of the risk. And, sure, tactically and strategically, we can take steps to reduce the risk on the part […]

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Prioritize Positioning

May 25, 2020

So get a lot of questions about positioning. “Ahmad,” the masses cry, “Tell us the secret!” The truth is, positioning is nothing more than the art of making clients come to you. That’s the smart way. It’s also the most sustainable way. It certainly beats hustling and pumping your network and cold calling everyone… Which […]

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Clean Up Your Offer

May 22, 2020

Back in the day (the olden days of 6 months ago)… The things you could get away with were different. If you were in the market and you had a reasonably compelling offer, you could make it work. People were spending a lot. Banks were handing out cheap credit like it was candy. There was […]

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