Marketing for B2B Professional Services & Consulting Firms
Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]
Watch NowPay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]
Watch NowA big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]
Watch NowWanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]
Watch NowOne of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]
Watch Now“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]
Watch NowAre you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]
Watch NowA lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]
Watch NowYou know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]
Watch NowHere’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]
Watch NowDo you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]
Watch NowAre you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]
Watch NowEvery transaction ultimately includes one element. And it’s not money. It’s not services, products, etc. Sure, you need those, but they vary. Ultimately, every transaction includes this: Faith. In every deal, one party assumes the majority of the risk. And, sure, tactically and strategically, we can take steps to reduce the risk on the part […]
Watch NowSo get a lot of questions about positioning. “Ahmad,” the masses cry, “Tell us the secret!” The truth is, positioning is nothing more than the art of making clients come to you. That’s the smart way. It’s also the most sustainable way. It certainly beats hustling and pumping your network and cold calling everyone… Which […]
Watch NowBack in the day (the olden days of 6 months ago)… The things you could get away with were different. If you were in the market and you had a reasonably compelling offer, you could make it work. People were spending a lot. Banks were handing out cheap credit like it was candy. There was […]
Watch NowYou know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In other words… The Hack. If you’re always looking for the shortcut… What value are you actually providing? It’s hard to provide real value when you’re […]
Watch NowApril was a record month for us. We were up almost 50% from the previous month… And we did it right in the heart of the pandemic. Sure, the economy wasn’t great. The industry was pretty shaky. And I know a lot of people weren’t so fortunate. But the fact is, there’s always opportunity to […]
Watch NowA lot of people are retracting / constricting right now… Holding on tight to their money and what they’ve been able to acquire so far… Afraid to let it go. Because what if it doesn’t come back? (Which is an absurd concern in the context of money, but I digress…) Anyway, so in the midst […]
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