Marketing for B2B Professional Services & Consulting Firms
Marketing
Insights
Overcoming Self-Sabotage
Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]
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The Secret To Building A Business That Lasts
Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]
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The Buyer Cares About One Thing…
A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]
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Solo Consultant Out-Pitches Deloitte
Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]
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If Your Business Is Draining You, Align These Two Things.
One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]
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Don’t Run ADs Until…
“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]
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Growth For No Reason
Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]
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Is Your Ego Killing Your Results?
A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]
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Hacks Are For Hacks
You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]
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Experts For Experts
Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]
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Don’t Hustle
Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]
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Are you a freelancer or an entrepreneur?
Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]
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Imagine this: You’ve achieved a high level of success. You’re already doing well. You’re accomplished. But you have this sense that you need to take things to the next level. Because that’s what you’ve been doing for your entire career. So you come to me, and you’re like “Ahmad, here’s what’s going on with me, […]
Watch NowShould you hire someone to take care of marketing? I often get this question: “Who is going to do all this work? Who’s going to create all this marketing you’re telling us to create?” And my answer is this: “You are!” You’re the best marketer you have, and nobody knows your business better than you. […]
Watch NowDo you have “fuzzy” goals? A few months ago I set a goal for Q4 of 2019. One so big, I didn’t even fully believe it was possible. But I thought it’s something to stretch for. So I told my team: “Here’s the goal, here’s the plan to hit the goal, here’s what we need […]
Watch NowIf you’re stuck spinning your wheels… The reason is probably very simple. You just might not have a very clear picture of where you’re trying to go. And that’s tough to get clarity on. C-level execs, presidents, founders… Anyone with any real measure of control over the company… These people almost always find it very […]
Watch NowI think all of us, at some point, have our “Doctor Strange” moment. If you’ll forgive the dip into pop culture… In the Marvel movie Dr. Strange, there’s a turning point where the Sorcerer Supreme tells the arrogant, self-centered Doctor Steven Strange: “It’s not about YOU.” And if we go past the surface level, I […]
Watch NowImagine you’re arguing with Martin Luther King Jr… Against civil rights. Spoiler: You’re going to lose. Not necessarily because MLK is eloquent, or because he’s right. He’s clearly both of those things. But that’s not the reason why he’s going to mop the floor with anyone who argues against him. He’s going to win because […]
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