Marketing for B2B Professional Services & Consulting Firms
Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]
Watch NowPay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]
Watch NowA big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]
Watch NowWanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]
Watch NowOne of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]
Watch Now“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]
Watch NowAre you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]
Watch NowA lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]
Watch NowYou know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]
Watch NowHere’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]
Watch NowDo you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]
Watch NowAre you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]
Watch NowCharlie Munger, Warren Buffett’s close associate, is famous for using this idea of inversion thinking. Inversion thinking essentially states that there’s a path to achieving the goals and the results that you want… But then there’s the path of avoiding disaster. And going down THAT path is inversion thinking. It’s where you think, “Okay, where […]
Watch NowA lot of times — probably 50% of the time — when someone comes to us they’re fresh & new. Either they were at some kind of corporate gig and they want to go into consulting… Or they were at a firm and they want to go out on their own… Or they just want […]
Watch NowIf you’re the “decision maker,” you’re the most important and valuable person in the company. The implication there is if you’re not a decision maker, you’re not terribly useful… And least useful of all if you make BAD decisions. So — as a business owner, as a CEO, as an entrepreneur, as an independent consultant […]
Watch NowI recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers). When I was first shopping around, I went into my local bike shop to get some advice from the owner. He told me what to look for, what to research and narrowed the scope of the bikes I should be […]
Watch NowI don’t negotiate. You shouldn’t either. Sometimes I get people on the phone, and it seems like a good fit at first… but then when I tell them about exactly what goes into the 90 Day Pipeline, and how much the investment is, etc etc… suddenly it turns out it’s not such a great fit […]
Watch NowI was listening to an audiobook named Never Split the Difference written by the FBI’s head negotiator. The author’s name is Chriss Voss and he’s been involved in years of hostage negotiations with deadlines, dollars, and lives at stake. And he brought up the F-Word. FAIRNESS. His thoughts, paraphrased… Were that people would go to […]
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