Forecast · The Marketing Podcast for Consultants and Professional Service Firms

Kristen Gallagher is the founder and CEO of Edify. In this episode, Kristen shares the story of how she launched Edify and turned it into a leading learning and development firm for growing startups. Listen here… Show Notes Kristen shares her backstory What made Kristen leave her job to launch Edify How Edify’s business model […]

In this episode, John Doherty shares what makes other consultants stand out from the rest and the common mistakes that they do with their messaging and positioning. Listen here… Show Notes John shares his backstory John’s lay-off story and why he worked on a startup instead Thoughts on bringing out your best all the time […]

It may seem like there’s a never-ending list of questions your marketing needs to address. But when you boil them down, there are really only three. In this episode, Dov Gordon breaks down each of the 3 questions and shares how to answer each one effectively. Listen here… Show Notes Dov shares his backstory Two […]

Blair Enns is the founder of a training company for creative firms called Win Without Pitching and the author of a fantastic book called Priving Creativity: A Guide to Profit Beyond the Billable Hour. He is also the co-host of a great podcast called 2Bobs — alongside our last guest on the show — David […]

David C. Baker is the author of a fantastic book called The Business of Expertise: How Entrepreneurial Experts Turn Insights into Impact + Wealth. This book is a must-read for anyone who calls themselves an expert (i.e. you) and sells services that stem from their expertise. In this interview, David shares his professional journey and […]

Hate the idea of coming across as some kind of sleazy salesperson? Liston Witherill has some good news for you. You don’t need to be the stereotypical salesperson that you’ve seen in movies and read about in books. But you do have to sell. In this interview, Liston and I talk about the mindset that […]

Do you sometimes feel like weeks and months have gone by but you haven’t made meaningful progress in your business? You’re not alone. This is a common challenge that consultants and professional services providers face. You’re so busy managing the business that you have little time left over to grow the business. In this interview, […]

Will Bachman is a McKinsey trained independent management consultant. He’s also the Founder of Umbrex, a global community of independent, top-tier management consultants. In this episode, Will shares the story of how went from working at McKinsey, a leading global management consulting firm, to thriving as an independent consultant. He also shares his view on […]

What do the fastest growing firms in every industry do differently than their average growth competitors? This is the question that Lee Frederiksen and his team at Hinge Marketing seek to answer in their annual High Growth Study. In this interview, Lee Frederiksen and John Tyreman share with us the findings from the 2018 High […]

In this episode, Anthony English shares the story of how the market for his IT services suddenly collapsed after the financial crisis, and how he had to reinvent himself as a result. This is what led Anthony to discover his “superpower” — and he hasn’t looked back since. Show Notes Anthony shares his backstory How […]