In this episode, Anthony English shares the story of how the market for his IT services suddenly collapsed after the financial crisis, and how he had to reinvent himself as a result. This is what led Anthony to discover his “superpower” — and he hasn’t looked back since.
- Anthony shares his backstory
- How he overcame early struggles
- How Anthony broke out of the “agency model”
- Expertise + industry focus as a positioning strategy
- How the “superpower exercise” helps speak in the customer’s language
- Anthony’s LinkedIn workflow
Get the podcast delivered to your inbox