Forecast · The Marketing Podcast for Consultants and Professional Service Firms

A weak marketing message, no matter how much exposure it gets, will get you nowhere. But a marketing message that “grabs people by the throat” will go a long way… even with minimal exposure or traffic. In this episode, Tom Poland of Leadsology where he breaks down his 3-part formula for crafting a compelling marketing […]

What are the fastest growing professional services firms doing… that everyone else isn’t? This is the question that Hinge Marketing seeks to answer in their annual “High Growth Study”. We had John Tyreman and Lee Frederiksen on the show to discuss their 2018 findings last year. Now John is back to share with us the […]

How do you sell without making the client feel like they’re being sold to? This is the question so many experts struggle with. They need to sell. But the last they want is for the client to feel like they’re just out to make a sale. In this interview, Peter Frumenti of Sales Team 6 […]

Tony sees far too many coaches and consultants create group programs before they’re ready. And according to him, it’s a sure way to crash fast. When you take the time to have vulnerable conversations with your clients, and ask questions like, “how are you feeling?”… and listen with intent so you can truly understand their […]

Is success as a consultant just a string of good luck? Some might think so… especially if their luck ran out and they ended up falling back on a job. But is it really just luck? Or do the ones who succeed in business embrace the mindset shift from being an hourly ‘order taker’ to […]

  Word of mouth can be a helpful way to get started in business, but when the free leads dry up and you’re ready to get hyper-targeted, Facebook ads are your friend. And, according to Michelle, if you follow a three stage approach to attracting solid leads, Facebook ads don’t have to be complicated… or […]

Is it possible to build a business and get clients without paid advertising? Marc Mawhinney, host of the Natural Born Coaches Podcast, says yes. Join me in this episode as Marc shares his transition from the real estate industry to building a successful coaching business. He has a refreshing sense of humour and a realistic […]

A plan and consistency build a business. And if part of your marketing plan is to build a following — which it should — LinkedIn is a powerful tool. If you don’t already have a daily LinkedIn routine, I highly recommend you listen in on my candid conversation with LinkedIn powerhouse, Eli Hochberg. Even if […]