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Ahmad Munawar / January 10, 2019

From Cold To Warm To Hot. Demystifying Facebook Ads with Michelle Evans

 

Word of mouth can be a helpful way to get started in business, but when the free leads dry up and you’re ready to get hyper-targeted, Facebook ads are your friend.

And, according to Michelle, if you follow a three stage approach to attracting solid leads, Facebook ads don’t have to be complicated… or expensive.

She follows a process that moves potential leads from cold to warm to hot.

And with a few simple, and inexpensive, videos it’s easy to see who’s paying attention to your content and turn them into loyal (and paying) clients.

Take a listen to this episide as Michelle gives away the insider secrets to running a successful ad campaign without getting a second mortgage.

From Cold To Warm To Hot. Demystifying Facebook Ads with Michelle EvansAhmad Munawar
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Show Notes

  • Michelle shares her motivation to leave a cushy job at Microsoft and start her own business
  • Like most new entrepreneurs, Michelle took whatever work came her way – find out how she honed in on what she loves and offers the most value to clients
  • Listen in as Michelle talks about how she stumbled upon Facebook Ads as an advertising strategy
  • Hear Michelle’s reaction to the comment… “Real businesses run ads”
  • Discover how to run Facebook ads on a small budget
  • Get the insider secrets on the various stages of a Facebook Funnel
  • Learn about “Invite them in” ads and what gets the most conversions
  • Find out how easy it is for B2B businesses to target customers on Facebook

Links

  • Michelle L Evans
  • LinkedIn
  • The Marketing Funnel Show


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Filed Under: Forecast · The Marketing Podcast for Consultants and Professional Service Firms

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We help consultants and professional service providers attract dream clients, increase fees and scale their businesses.

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