Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” — Peter Drucker
In just two and half words, Peter Drucker captures the purpose of a business: to “create a customer”.
Without customers, you don’t have a business. So “creating customers”, or marketing, is the single most important function within your business.
Which begs the question: do you have a process for “creating customers”? Do you have a system that takes new prospects and guides them down the path to becoming paying clients?
If not, you need a marketing funnel.
Every business needs a marketing funnel. And professional services firms are no exception. If you haven’t taken the time to design a funnel that’s tailor made for your firm, you’re leaving money on the table — plain and simple.
In this lesson, you’ll discover a 3-step marketing funnel to help get better results out of your marketing. You’ll also learn what questions buyers are secretly asking themselves when they first discover you at the top of the funnel.