In the Part 1 of this series, we introduced you to a 3-part marketing funnel you can use to turn strangers into clients. We also looked at what you should be doing at the top of the funnel, in the attraction stage, to get your buyer’s attention.
Now that you have their attention, what’s next?
In this lesson, we’ll explore what you should be doing in the middle of your marketing funnel, known as the retention stage (which happens to be the most neglected part of the funnel).
- The one channel that trumps all channels in the retention stage
- Why you might be wasting time and money at the top of the funnel
- How to engage buyers who are not ready to buy right now