Is it time to take your marketing plan (or lack thereof) seriously?
If you don’t have a written plan that guides your marketing activities, you’re either not doing any marketing or you’re wasting a ton of time, money and opportunities.
To build a marketing plan, the first step is to evaluate your current marketing activities to determine what’s working and what’s not.
Ask yourself questions like:
- Is my business model working?
- What clients do I serve best?
- What am I really selling?
- What messaging do clients respond to?
- Which marketing channels are bringing in business?
In this lesson, you’ll learn the five questions you should be asking to perform a comprehensive (but quick and painless) marketing audit that helps you move forward.
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