Marketing for B2B Professional Services & Consulting Firms
Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]
Watch NowPay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]
Watch NowA big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]
Watch NowWanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]
Watch NowOne of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]
Watch Now“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]
Watch NowAre you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]
Watch NowA lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]
Watch NowYou know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]
Watch NowHere’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]
Watch NowDo you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]
Watch NowAre you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]
Watch NowA few weeks back, while listening to Question of the Day with James Altucher and Stephen Dubner, I heard an advertisement for a mattress company called Casper. As part of the sponsored message, James was going on about why Casper is such an incredible mattress. He talked about the great experience he’s had with it […]
Watch NowIn case you’ve been living under a rock for the past week, let me catch you up on some fairly significant world events: On June 23, British voters opted to leave the EU. The British Pound plunged to a 30-year low (and it’s still falling). $4 trillion have been erased from global equity markets. David […]
Watch NowThere’s no sugar coating it: business development is a royal pain. It wouldn’t be so bad if more of your conversations actually led to revenue. But the reality is, the vast majority of your prospects will not become buyers. At one level, that’s just the way it has to be. Unless you have some magical […]
Watch NowThe presumption underlying much of modern economic theory is that consumers always make rational decisions. Economists define rational behaviour as “a decision-making process that is based on making choices that result in the most optimal level of benefit or utility for the individual.” Of course, anyone who has insight into their own decision making process […]
Watch NowSometimes it can feel like you and your client are on different planets. You agree there’s a problem, you agree something needs to be done, you even agree on what the solution looks like… But you can’t seem to agree on what it should cost. It turns out there’s a very simple explanation for this. […]
Watch NowDo you need to be “well liked” to win deals? This is one of the questions addressed by a landmark sales study that sought to identify the unique traits of high performing sales reps. The study, as detailed in The Challenger Sale, involved over 6,000 B2B sales people from over 90 companies across different industries. […]
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