Marketing for B2B Professional Services & Consulting Firms
Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]
Watch NowPay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]
Watch NowA big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]
Watch NowWanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]
Watch NowOne of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]
Watch Now“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]
Watch NowAre you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]
Watch NowA lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]
Watch NowYou know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]
Watch NowHere’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]
Watch NowDo you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]
Watch NowAre you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]
Watch NowYou know I’m not all about the hacks & tips. I’m all about Doing the Work. Showing up. Being a leader. Developing an expert frame. Making the sale. Turning it to a process. All that being said, there are a few “hacks” that I recommend. Foremost among them obviously is getting a coach — borrowing […]
Watch NowWe leveled out about a year ago. We hit a plateau. Couldn’t break through, no matter what I did. Strategizing, planning, executing. I knew what to do… But no matter what I did… I stayed capped. So I’m like “Alright, what is going on?” And it wasn’t until I was journaling… Laying it all out… […]
Watch NowThe secret curse of entrepreneurs… Is also one of their greatest strengths. But it drives them to do terrible, self-sabotaging things… ESPECIALLY when it comes to success. I had a conversation with someone earlier who was very successful… But he was about to make all the wrong moves. Here’s what I told him: #marketing #consulting […]
Watch NowEvery transaction ultimately includes one element. And it’s not money. It’s not services, products, etc. Sure, you need those, but they vary. Ultimately, every transaction includes this: Faith. In every deal, one party assumes the majority of the risk. And, sure, tactically and strategically, we can take steps to reduce the risk on the part […]
Watch NowSo get a lot of questions about positioning. “Ahmad,” the masses cry, “Tell us the secret!” The truth is, positioning is nothing more than the art of making clients come to you. That’s the smart way. It’s also the most sustainable way. It certainly beats hustling and pumping your network and cold calling everyone… Which […]
Watch NowBack in the day (the olden days of 6 months ago)… The things you could get away with were different. If you were in the market and you had a reasonably compelling offer, you could make it work. People were spending a lot. Banks were handing out cheap credit like it was candy. There was […]
Watch Now