Marketing
Insights

Overcoming Self-Sabotage

Your self-sabotaging in way you don’t even know Comment ‘BRAKES’ if you want access to a free training session Where I’ll teach you three ways to over what’s holding you […]

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The Secret To Building A Business That Lasts

Pay close attention folks, I’m giving away the secret of all secrets to building a business that lasts… It is at the same time, exactly what you would and would […]

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The Buyer Cares About One Thing…

A big misconception in B2B sales… (that I’m about to break for you) …is = that the buyer is interested in what’s best for the organization. They’re not. They’re humans […]

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Solo Consultant Out-Pitches Deloitte

Wanna be indispensable as a consultant? To be chosen over the big firms even though you’re a small shop? Try this positioning tweak: Frame yourself as “the brains” not “the […]

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If Your Business Is Draining You, Align These Two Things.

One of the most common reasons I see people get stuck in their business… Is NOT a “marketing” issue. It’s an “alignment” issue. When it comes to your business, if […]

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Don’t Run ADs Until…

“When do I launch paid advertising?” Got this question on a recent Facebook live in my group ‘Consulting Mastery’ We’re doing these on a weekly basis, so if you’ve got […]

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Growth For No Reason

Are you growing for the sake of growth? Because there’s good growth & bad growth: Bad growth is… Growing for your ego, to make things bigger and bigger This is […]

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Is Your Ego Killing Your Results?

A lot of CEOS are afraid of hiring people smarter than them. It’s an ego thing. But they gotta hire, so… They end up building a team of average, amateur […]

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Hacks Are For Hacks

You know what really gets me? And not in a good way? When I can tell people are looking for the “one thing.” The #1 trick. The “best” tactic. In […]

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Experts For Experts

Here’s why I’m so interested in experts hiring other experts. Let me hit you with an example: I just recently hired a podcasting agency. And you might think, Ahmad, why […]

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Don’t Hustle

Do you have the pedal to the metal? Hyper-productivity mode engaged? Stop it. No matter where you want to go, it doesn’t matter the speed at which you get there. […]

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Are you a freelancer or an entrepreneur?

Are you a freelancer or an entrepreneur? You might be saying, “Ahmad, what’s the difference?” To me it’s about what your money does for your business. A ton of consultants […]

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All Videos

Never Lose a Client With This 20% Rule

February 7, 2022

What would happen if one of your clients left today? Would your business go under? Would you have to let your employees go? Would you have to get a loan to stay afloat? If you’re at risk of losing your business over one, or a handful of clients… Then you’re facing a Concentration Risk The […]

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You Might Have a Fear of Delivery

February 4, 2022

“I sent in a proposal…they said no…but I felt relieved” Felt that one before? Me too. Back when I wasn’t focused Back when I didn’t have clear positioning I wasn’t confident that I could deliver anything to anybody This is the all too common “Fear of Delivery” Back then, I was a generalist Every deal […]

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Scale Without Risk

February 3, 2022

REJECTING POTENTIAL CLIENTS could be the best way to scale your business. Most people assume that to scale their businesses, they need to grow revenue, bring on more clients, then hire and train more people to handle the work. I say – more money, more problems. Although you can scale that way, it comes with […]

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This Repels Clients

February 2, 2022

Smell that? You’re wearing ‘Client Repellent’ and you don’t even know it… Okay this has nothing to do with how you actually smell, but everything to do with the energy you give off. And the energy that repels clients, and people in general… Is “needy” energy. There’s a logic behind this, here’s what I mean: […]

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Small Business Owners Is Not A Niche

February 1, 2022

If you’re struggling to command the attention of your target audience… Chances are you’re making the mistake 90% of consultants make. Can you guess what it’s? Well, it goes back to the old saying: “If you try to talk to everyone, you’ll talk to no one.” You see, most consultants are too broad with their […]

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How To Raise Fees & Choose Dream Clients

January 31, 2022

Let’s talk about life before and after POSITIONING In the pre-positioning stage… – You’ll take whatever clients you can get – Charge what they’re willing to pay (not what you’re worth) – And do everything they say even if it’s outside the scope of the project (If you’re stuck in this stage, keep reading) Once […]

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